Men, Women’s Choice, and Everyone’s Well-being: A Sticker That Sparks Change
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Why This Project Matters
The conversation surrounding women's rights—particularly in the wake of the Roe v. Wade repeal—has been deeply polarized. Too often, discussions on reproductive rights are framed in an “us vs. them” dynamic, making it difficult to foster real understanding. This project seeks to disrupt that pattern.
As someone who deeply values nuanced empathy, I wanted to create something that doesn’t simply reinforce existing beliefs but instead invites men to reconsider their role in this conversation. My sticker design does not take the typical route of bold feminist symbolism. Instead, it speaks directly to men—specifically those in rural communities—who may feel disconnected from or even opposed to conversations about women’s rights.
This is about shifting perspectives, not shouting across the divide.
Understanding the Audience
Many men in rural communities face limited access to information, meaning their beliefs about reproductive rights are often shaped by their environments, rather than diverse viewpoints. My goal is to meet them where they are and offer a new lens—one that emphasizes shared responsibility rather than political division.
Who This Sticker Speaks To:
Men aged 18+, primarily in their mid-20s to late 30s
Rural communities with varying socioeconomic backgrounds
Individuals who prioritize family well-being but may not have considered how restrictive policies impact both women and children
This isn’t about placing blame—it’s about inviting reflection on how women’s rights impact families, communities, and society as a whole.
Designing for Impact
The sticker is designed to evoke urgency and compassion while remaining bold, modern, and assertive. Instead of bright colors and traditional feminist visuals, I’ve chosen dark colors and striking imagery to ensure it resonates with men in rural spaces.
Key Design Choices:
Typography: The typeface Mrs. Eaves was chosen for its historical significance. Designed by Zuzana Licko, it honors Sarah Eaves, the wife of John Baskerville (creator of the famous Baskerville typeface). This subtle typographic nod reinforces the presence of women in history.
Symbolism: The words “he” and “her” cross the lines—symbolizing breaking free from constraints and challenging preconceptions.
Tone: Direct but not confrontational—designed to spark curiosity and introspection rather than defensiveness.
The Message: A Call for Shared Responsibility
The heart of this project lies in challenging preconceptions. Instead of framing women’s rights as a women-only issue, this sticker encourages men to recognize their role in advocating for gender equity.
By re-centering the conversation around well-being and responsibility, we create space for dialogue rather than division. The goal is not to dictate beliefs but to plant a seed—a moment of reflection that may lead to greater empathy and support for women’s rights.
Beyond the Sticker: A Larger Conversation
A single sticker will not change the world—but it can start a conversation. And that’s exactly what this project aims to do.
Next Steps:
Distribution in rural areas to reach those most likely to engage with the message
Community discussions about the intersection of reproductive rights, family well-being, and social responsibility
Encouraging men to take action, whether through voting, supporting women in their lives, or simply listening with an open mind
Women’s rights do not exist in a vacuum. They are tied to economic stability, health outcomes, and community strength. This project is a small step toward a more inclusive, empathetic, and forward-thinking conversation.
Would love to hear your thoughts—what do you think it takes to shift perspectives on this issue?
